Vitra is a renowned Swiss family-owned company dedicated to contemporary design. It not only makes exquisite furniture and creates remarkable environments, but also has owns a Campus with buildings by leading international architects.
Tribute to the Makers. Photo: ©Vitra
“Vitra’s greatest contribution to sustainability is the creation of products that omit non-essential elements and last a long time. Our roots in modern design would allow nothing else”, explained Nora Fehlbaum (Vitra’s CEO).
Creating innovative products and concepts with great designers is Vitra’s essence. They are developed in Switzerland and installed worldwide by architects, companies and private users to build inspirational spaces for living, working as well as public areas. Photo: ©V
Today, most companies are increasing being their ecological, social and economic responsibilities and concerns. However, Vitra does not see this responsibility as a duty that has to be forced upon the company, but rather as an aspect of design that has always been a part of the company’s culture. At Vitra, furniture is more valuable when its production, utilization and recycling does not harm people or the environment.
Photo: ©Vitra
For this year’s Salone del Mobile, Vitra explored four distinct environments, each one using design to express a particular aesthetic and attitude towards life. Featuring new products by Edward Barber & Jay Osgerby, Ronan & Erwan Bouroullec, Antonio Citterio, Konstantin Grcic and Hella Jongerius, they were windows onto four ways of living. Photo: ©V
iSaloni 2019. Photo: ©V
Following the tradition of Charles and Ray Eames, who influenced Vitra’s approach to sustainability in countless ways, product longevity is central to the company’s contribution to sustainable development. Short-lived styling is avoided at all costs, since quality is more important than quantity. This can be seen most clearly in the classical pieces of furniture that have been used for decades, had several owners and have then even ended up as a part of a collection.
iSaloni 2019. Photo: ©V
iSaloni 2019. Photo: ©V
For Vitra, the manufacture and craftsmanship of sustainable products means careful and dedicated pre-production. In this process, the high-quality materials are selected, and tests are carried out that simulate 15 years of use. Individual components should be easy to replace and ultimately recycled.
iSaloni 2019. Photo: ©V
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